When people interact with my content, products, and services, I want them to feel Energized and Hopeful for the future.
When I talk to my ideal people, I want my tone of voice to be Approachable.
When people see something from my brand they think it is Fresh and Technological.
When thinking about my brand, I don’t want people to feel Sad, Judged, or Offended.
If my brand was a person, they would be described as Activating, Approachable, and Innovative.
When in doubt, or unsure of the rules; contact Sander, the EM-07 Brand Manager.