The Brand drives every single decision we make when building new products or features. A good brand is much more than a name and a logo. It’s the values that define our unique identity and what makes us stand out from others.
Why we exist, what our values are, and how they’ll help guide the future of our work.
The considerations that guide the basis of our practice. They outline how we approach design from a philosophical perspective and help with everyday decisions.
A clear tone of voice defines how we speak to our audience at every moment in their journey, helping them get wherever they want to go.
The standard terms and phrases need to be kept the same throughout the user experience, speeding up the design process and unifying your voice.
luc social media stuff