For all your information about correct logo, color, and lettertype usage.

In order to display a coherent and consistent brand image, we all must adhere to the same Brand Usage Guidelines.

These should not limit your creative work but make sure it is in line with the rest of what we as TU/ecomotive representatives produce.

Internal vs. External usage

In the guidelines, there is a distinct separation between material destined for internal usage and external usage.

Most of the rules described in this document are for external use only, but when in doubt; contact Sander.

Keep up to date

This is document is a work in progress and is bound to change. So please make sure your work adheres to the most recent version of the Brand Usage Guidelines.

When in doubt, or unsure of the rules; contact Sander, the EM-07 Brand Manager.

Guidelines

So now what you came for...

Logos

Colors

Typography

Graphical elements

Video and Photography

Renders

Design Language


Work in Progress

Layout

Iconography